The top advantage is that virtual events are, of course, entirely online. This set-up offers the best of both worlds: components that in-person events have, such as panel presentations and Q&A’s; but it can also help broaden your guest list because people from many locations can attend without the labor and expense of travel.

Roughly 85% of all U.S. Internet users watch video content each month. Another study revealed that 93% of businesses found a new customer through their online video content. So, if you are trying to establish an online brand, build traffic, and boost sales, it’s time to consider integrating video marketing into your current strategy or find ways to improve your existing video content.

Understanding how marketing agencies charge for their services puts you in a position to get the best advertising deal for your business. There are three primary payment models agencies typically use, and when shopping for a marketing agency, they can help you determine which option matches best with your budget and marketing needs.

The digital marketing industry is flush with wonderful leadership diversity. From content to social media to analytics, many of the thought leaders and top marketers are queens in their own right. So, in recognition of Women’s History Month and for anyone in thirsty for some extra Respect Women Juice today, here are some of the most influential and trailblazing women in marketing that I follow!