When there is a significant shift in your business values or the target audience changes, it’s time to think about rebranding. Rebranding is not just about creating another logo or getting your website a completely new look. It’s more about aligning your business values with the content.

Working with a team can sometimes get a little messy. You know the old adage: communication is everything. When emails and memos and messages and forms are flying every which way, miscommunication (and missed deadlines) become a big risk. By upgrading your teamwork to an online collaboration tool, you minimize those risks for lost conversations and files. Here are my top five tools to boost your team’s productivity.

If you’re thinking about building the first website for your business—or considering switching your site to another platform—you probably have a lot of questions. How hard will it be to build and maintain my new site? What are the strengths of each platform? Do I need to be a programmer to build my site? How much will it cost? To help you decide which website builder is best able to take your business to the next level, here are the top 4!

I have a new tutorial for you all today! Here I discuss how to structure your social media ad campaigns. I’ve used Facebook as an example here, but this will help you across platforms. Watch to gain a better understanding of campaign structures, including ad sets, competitive ad placements, and consumer targeting.