Personal branding is fundamental in the current digital era. Your online reputation, what you put out into the world, and what people say about you online all contribute to your personal branding. Embrace your own personal branding and shape how you’re perceived on the net!

In an age of social media influencers and celebrity endorsements, many customers want to connect a name or face to whatever it is that you’re selling as a way to emotionally connect with your business. That connection to your brand is closer than you think! Here are some considerations for being the face of your brand.

knowing how to effectively manage your social media accounts is imperative. With so many social media management platforms available, how do you decide? The best social media management platforms for your brand will be both on trend and work most effectively for your social media marketing manager’s process. Here are my top five!

If you’re designing a new website (or updating an existing one), the first thing to do is know why you’re designing it.  Odds are you want your visitors to be inspired by your homepage so they’ll navigate to other key pages, download important content (especially if you’re using that content for lead generation), buy your products (if yours is an ecommerce site), gain a sense of trust in your business and start the process of moving from window shopper to loyal customer.  But doing all those things means you need a smart design.