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As a small business, influencer marketing might not be on your radar. After all, it’s expensive and is only really used by big corporate brands right? While it is true that many large brands have created partnerships with key influencers, this form of digital marketing is not solely used by them. Solopreneurs and small businesses have found success in partnering with influencers for outreach campaigns and have seen strong brand uplift and engagement.
When people ask me what I do for a living, and I say “I have a digital marketing agency,” sometimes I get a blank stare. Maybe that’s because the term “digital marketing” is overly broad or because some consumers don’t fully understand what this field is. So maybe we need to talk about this idea of “digital marketing” a little more.
If you run a business, you probably already understand the value of Facebook as a way of attracting qualified prospects for your products or services. But not everyone has gotten on board the Facebook paid ads train. So, here are seven steps for using Facebook ads effectively to generate leads.
If you’re going to be successful in marketing your business on Facebook, then it’s critical to have a strong presence on your Facebook fan page. Your fan page will act as a hub for your business and will provide a convenient way for people to reach you, to ask questions, to learn more about your brand or just decide to follow your updates.