I have a new tutorial for you all today! Here I discuss how to structure your social media ad campaigns. I’ve used Facebook as an example here, but this will help you across platforms. Watch to gain a better understanding of campaign structures, including ad sets, competitive ad placements, and consumer targeting.

When running any sort of business, you ultimately run into this kind of question – how much should I spend on help? In a perfect world, you would handle everything yourself, cutting down on costs and keeping everything under your control. Unfortunately, this is rarely possible. As your business grows, it becomes harder and harder for you to handle everything, as there is just too much to do. You then need to decide which tasks you can delegate to someone else and how much that help is worth. One of the best tasks you can give to someone else is managing your social media.

Who cares? OK, now that I have your attention let’s explore the answer to that question carefully. So, who cares? You care! You have to make the right decision when it comes to how and when to hire an agency versus freelancer. Bottom line: What’s right for one company may not be right for another. What’s right for one project in the same company may not be right for another project.

In the past, content marketing consisted primarily of textual content, and that was sufficient for a while. Then incorporating still images became important to keep things interesting. In the past few years, consumers have made video the tool of choice for visual content. In today’s world, marketers must make a shift to even more video content if they wish to stay relevant.