On July 1, 2023, Google will stop all Universal Analytics hits and migrate to GA4. I’m here to ensure you make a seamless transition to GA4 by walking you through what changes you need to navigate. You can also register or request my Converting To Google Analytics 4 Training for your business.

Hiring the best social media team for your brand is one of the most critical decisions you can make as a business owner or marketing director. Here are my insights and recommended steps when hiring the best social media team for your business.

The top advantage is that virtual events are, of course, entirely online. This set-up offers the best of both worlds: components that in-person events have, such as panel presentations and Q&A’s; but it can also help broaden your guest list because people from many locations can attend without the labor and expense of travel.

Roughly 85% of all U.S. Internet users watch video content each month. Another study revealed that 93% of businesses found a new customer through their online video content. So, if you are trying to establish an online brand, build traffic, and boost sales, it’s time to consider integrating video marketing into your current strategy or find ways to improve your existing video content.