Understanding how marketing agencies charge for their services puts you in a position to get the best advertising deal for your business. There are three primary payment models agencies typically use, and when shopping for a marketing agency, they can help you determine which option matches best with your budget and marketing needs.

The digital marketing industry is flush with wonderful leadership diversity. From content to social media to analytics, many of the thought leaders and top marketers are queens in their own right. So, in recognition of Women’s History Month and for anyone in thirsty for some extra Respect Women Juice today, here are some of the most influential and trailblazing women in marketing that I follow!

The need for websites and social media networks that offer accessibility features has been a long-standing need ever since the world has made everything more ‘digital’. Inclusivity is the foundation of marketing: every customer is valued, no matter their background. Your digital marketing efforts deserve to be seen by everyone! By making sure your brand is reaching all audiences, your products and services can reach optimum success.

Between flexible scheduling, working remotely, and technological advancements, your job doesn’t just stay at the office when you leave for home. So, how do you maintain a healthy work-life balance when work is on your phone, all the time? Here’s what I do!