Creating an effective marketing funnel can help marketers because they include specific goals that are realistic, attainable, and measurable. Creating an effective marketing funnel can help you bring greater precision to the attainment of your principal marketing objectives.

We’re watching the world get reshaped right before our very eyes. Our practices as businesses are shifting and have been for over a decade. As the head of a digital marketing agency, I am no stranger to working virtual. If you or your company is new to having “work-from-home” flexibility, here is the list of tried-and-true best practices that our team developed to ensure success when working from home!

When there is a significant shift in your business values or the target audience changes, it’s time to think about rebranding. Rebranding is not just about creating another logo or getting your website a completely new look. It’s more about aligning your business values with the content.

Working with a team can sometimes get a little messy. You know the old adage: communication is everything. When emails and memos and messages and forms are flying every which way, miscommunication (and missed deadlines) become a big risk. By upgrading your teamwork to an online collaboration tool, you minimize those risks for lost conversations and files. Here are my top five tools to boost your team’s productivity.