knowing how to effectively manage your social media accounts is imperative. With so many social media management platforms available, how do you decide? The best social media management platforms for your brand will be both on trend and work most effectively for your social media marketing manager’s process. Here are my top five!

If you’re designing a new website (or updating an existing one), the first thing to do is know why you’re designing it.  Odds are you want your visitors to be inspired by your homepage so they’ll navigate to other key pages, download important content (especially if you’re using that content for lead generation), buy your products (if yours is an ecommerce site), gain a sense of trust in your business and start the process of moving from window shopper to loyal customer.  But doing all those things means you need a smart design.

Social media is now well into its second decade as a prominent part of many marketing campaigns, and it only grows more expansive each year. If you have your team planning to use social media for your upcoming marketing efforts, are you sure they know everything necessary?

Posting content there might sound easy enough. However, you need more education on details about when you post content. Also, it’s not always about posting content and hoping everyone clicks your links.

Take a look at five benefits of social training to make these issues more clear for your team.

For businesses that think Instagram is little more than a social network for posting selfies, consider that some of the biggest brands across the globe are spending considerable time and energy to influence Instagram users and get their business—and with good reason. Instagram currently boasts more than 800 active monthly million users (through December 2017). Of those users, 59% are on the site every day, and 35% visit the site several times a day.