Between flexible scheduling, working remotely, and technological advancements, your job doesn’t just stay at the office when you leave for home. So, how do you maintain a healthy work-life balance when work is on your phone, all the time? Here’s what I do!

When I think about a landing page, I really think about a place where I send someone from a particular campaign that’s going to lead them down a specific path. Today we’re going to talk about what that phrase means, the different forms of landing pages, and how different companies might use landing pages to communicate their marketing messages and help create conversions for their different goals regarding their website.

As a small business, influencer marketing might not be on your radar. After all, it’s expensive and is only really used by big corporate brands right? While it is true that many large brands have created partnerships with key influencers, this form of digital marketing is not solely used by them. Solopreneurs and small businesses have found success in partnering with influencers for outreach campaigns and have seen strong brand uplift and engagement.

When people ask me what I do for a living, and I say “I have a digital marketing agency,” sometimes I get a blank stare. Maybe that’s because the term “digital marketing” is overly broad or because some consumers don’t fully understand what this field is. So maybe we need to talk about this idea of “digital marketing” a little more.