Who cares? OK, now that I have your attention let’s explore the answer to that question carefully. So, who cares? You care! You have to make the right decision when it comes to how and when to hire an agency versus freelancer. Bottom line: What’s right for one company may not be right for another. What’s right for one project in the same company may not be right for another project.

In the past, content marketing consisted primarily of textual content, and that was sufficient for a while. Then incorporating still images became important to keep things interesting. In the past few years, consumers have made video the tool of choice for visual content. In today’s world, marketers must make a shift to even more video content if they wish to stay relevant.

They say an image can tell a thousand words – so imagine what a video can do with motion, sound, music and a script. This is a very powerful way to convey a message and also to convey a feeling and emotion that you want your audience to associate with your brand. It’s a fantastic way to move someone to download an app, buy a product or explain your service.