The need for websites and social media networks that offer accessibility features has been a long-standing need ever since the world has made everything more ‘digital’. Inclusivity is the foundation of marketing: every customer is valued, no matter their background. Your digital marketing efforts deserve to be seen by everyone! By making sure your brand is reaching all audiences, your products and services can reach optimum success.

Between flexible scheduling, working remotely, and technological advancements, your job doesn’t just stay at the office when you leave for home. So, how do you maintain a healthy work-life balance when work is on your phone, all the time? Here’s what I do!

When I think about a landing page, I really think about a place where I send someone from a particular campaign that’s going to lead them down a specific path. Today we’re going to talk about what that phrase means, the different forms of landing pages, and how different companies might use landing pages to communicate their marketing messages and help create conversions for their different goals regarding their website.

As a small business, influencer marketing might not be on your radar. After all, it’s expensive and is only really used by big corporate brands right? While it is true that many large brands have created partnerships with key influencers, this form of digital marketing is not solely used by them. Solopreneurs and small businesses have found success in partnering with influencers for outreach campaigns and have seen strong brand uplift and engagement.