Social media is now well into its second decade as a prominent part of many marketing campaigns, and it only grows more expansive each year. If you have your team planning to use social media for your upcoming marketing efforts, are you sure they know everything necessary?

Posting content there might sound easy enough. However, you need more education on details about when you post content. Also, it’s not always about posting content and hoping everyone clicks your links.

Take a look at five benefits of social training to make these issues more clear for your team.

For businesses that think Instagram is little more than a social network for posting selfies, consider that some of the biggest brands across the globe are spending considerable time and energy to influence Instagram users and get their business—and with good reason. Instagram currently boasts more than 800 active monthly million users (through December 2017). Of those users, 59% are on the site every day, and 35% visit the site several times a day. 

Facebook continues being one of the most powerful social hubs for promoting yourself and businesses with no slowdowns in sight. One of the greatest aspects of Facebook is how they continue bringing updates to improve all their features. Everything from Facebook Stories to how marketers and creators collaborate allow for ever-efficient marketing tools.

One of the biggest advantages of Facebook Ads is the ability to target your ads to specific audiences that may be interested in your niche product or service. This means that when you are setting up each Facebook ad campaign, you can make sure that only the people who are most likely to purchase from you will see your ads and you don’t waste your budget on people less likely to convert.