If you’re thinking about building the first website for your business—or considering switching your site to another platform—you probably have a lot of questions. How hard will it be to build and maintain my new site? What are the strengths of each platform? Do I need to be a programmer to build my site? How much will it cost? To help you decide which website builder is best able to take your business to the next level, here are the top 4!

I have a new tutorial for you all today! Here I discuss how to structure your social media ad campaigns. I’ve used Facebook as an example here, but this will help you across platforms. Watch to gain a better understanding of campaign structures, including ad sets, competitive ad placements, and consumer targeting.

When running any sort of business, you ultimately run into this kind of question – how much should I spend on help? In a perfect world, you would handle everything yourself, cutting down on costs and keeping everything under your control. Unfortunately, this is rarely possible. As your business grows, it becomes harder and harder for you to handle everything, as there is just too much to do. You then need to decide which tasks you can delegate to someone else and how much that help is worth. One of the best tasks you can give to someone else is managing your social media.

Who cares? OK, now that I have your attention let’s explore the answer to that question carefully. So, who cares? You care! You have to make the right decision when it comes to how and when to hire an agency versus freelancer. Bottom line: What’s right for one company may not be right for another. What’s right for one project in the same company may not be right for another project.