AI isn’t going anywhere, so you might as well get good at using it. I use AI in my marketing work every week. Not to replace thinking. Not to shortcut […]

We’re watching the world get reshaped right before our very eyes. Our practices as businesses are shifting and have been for over a decade. As the head of a digital marketing agency, I am no stranger to working virtual. If you or your company is new to having “work-from-home” flexibility, here is the list of tried-and-true best practices that our team developed to ensure success when working from home!

Working with a team can sometimes get a little messy. You know the old adage: communication is everything. When emails and memos and messages and forms are flying every which way, miscommunication (and missed deadlines) become a big risk. By upgrading your teamwork to an online collaboration tool, you minimize those risks for lost conversations and files. Here are my top five tools to boost your team’s productivity.

If you’re designing a new website (or updating an existing one), the first thing to do is know why you’re designing it.  Odds are you want your visitors to be inspired by your homepage so they’ll navigate to other key pages, download important content (especially if you’re using that content for lead generation), buy your products (if yours is an ecommerce site), gain a sense of trust in your business and start the process of moving from window shopper to loyal customer.  But doing all those things means you need a smart design.