Your ideal marketing team is not just one social media manager who does it all!
Time Stamps:
- 00:05 – Welcome to 10 Minute Marketing with Sonja Crystal Williams
- 00:45 – The Role(s) of a Social Media Manager
- 07:07 – The Ideal Marketing Team: Copywriters
- 08:46 – The Ideal Marketing Team: Graphic Designers
- 11:20 – The Ideal Marketing Team: Videographers & Video Editors
- 14:42 – The Ideal Marketing Team (Bonus): Content Creators & Community Managers
- 17:04 – Considerations & Resources for Your Hiring Practices
Join me in exploring the different roles of the ideal social media marketing team in a small or mid-sized business. While a social media manager’s role is crucial, that position can include the array of responsibilities that are best broken down into individual roles staffed by a range of dedicated professionals.
Today’s episode delves deeper into the indispensable roles of other critical job functions such as copywriting or graphic design, where expertise in messaging and visual storytelling can make or break your marketing efforts. I also share essential tips on effectively collaborating with full-time team members or freelancers to optimize your content production and enhance your online presence.
As I talk about in this episode, here are some of my go-to hiring resources that I’ve used with great success:
- Indeed, though know that this is a pay-to-play platform
- Fiverr for budget-friendly freelancers
- Upwork for freelancers
- LinkedIn, especially for larger companies
- VA marketplaces like AskSunday and Hire My Mom (you can learn more about hiring a Virtual Assistant in 10 Minute Marketing episode 3, “Mastering Remote Team Management and the Art of Hiring VAs” with Tamsin Parry!)
- Word of mouth
Thanks for listening! I hope this has been helpful for you.
