In the rapidly evolving world of digital marketing, brands are increasingly harnessing the power of social media advertising to increase their visibility. My latest 10 Minute Marketing episode offers a […]

Shifting from being on the verge of burnout to launching her own successful operations team and business, Lenica Stephen, the Founder and CEO of IBOSS, shares her inspiring journey from […]

In this Coaching Call style 10 Minute Marketing episode, I had the privilege of interviewing Dekiyyah (Kia) Edwards, the founder of Champion Instructors Education & Training Consulting. Kia’s journey is an entrepreneurial fairy tale of identifying a gap in the pandemic marketplace and transitioning from a simple LinkedIn profile into a flourishing business venture.

There’s no better way to market your products or services than to tell a story. But it can’t just be any story—it has to be a story that is true to your brand and one that connects with your audience. The consumers in your community want to know your brand’s history, current values, and future! So let’s take a look at what makes a good story and how you can best promote yours.