The use of memes in a brand’s social media strategy have everything to do with two major business and marketing components: audience and branding. By posting these funny and pop culture-laden internetisms, you’re communicating both who your target audience is and how you want your brand to be perceived.

The digital marketing industry is flush with wonderful leadership diversity. From content to social media to analytics, many of the thought leaders and top marketers are queens in their own right. So, in recognition of Women’s History Month and for anyone in thirsty for some extra Respect Women Juice today, here are some of the most influential and trailblazing women in marketing that I follow!

Social media is now well into its second decade as a prominent part of many marketing campaigns, and it only grows more expansive each year. If you have your team planning to use social media for your upcoming marketing efforts, are you sure they know everything necessary?

Posting content there might sound easy enough. However, you need more education on details about when you post content. Also, it’s not always about posting content and hoping everyone clicks your links.

Take a look at five benefits of social training to make these issues more clear for your team.