As a business owner or marketing manager, make sure you’re thinking of ways to create a consistent brand image across all your digital media channels. To help narrow down what may work best for your business, here are my recommendations for top digital branding assets to consider.

Understanding how marketing agencies charge for their services puts you in a position to get the best advertising deal for your business. There are three primary payment models agencies typically use, and when shopping for a marketing agency, they can help you determine which option matches best with your budget and marketing needs.

The need for websites and social media networks that offer accessibility features has been a long-standing need ever since the world has made everything more ‘digital’. Inclusivity is the foundation of marketing: every customer is valued, no matter their background. Your digital marketing efforts deserve to be seen by everyone! By making sure your brand is reaching all audiences, your products and services can reach optimum success.

When people ask me what I do for a living, and I say “I have a digital marketing agency,” sometimes I get a blank stare. Maybe that’s because the term “digital marketing” is overly broad or because some consumers don’t fully understand what this field is. So maybe we need to talk about this idea of “digital marketing” a little more.