We all – brands and people alike – get excited by the little dot-dot-dot of a message waiting to be sent to us. Direct Messages (DMs) are then viable nurturing tactics for digital marketing. Their intent is not to offer hard-selling pitches, however.

Social media is now well into its second decade as a prominent part of many marketing campaigns, and it only grows more expansive each year. If you have your team planning to use social media for your upcoming marketing efforts, are you sure they know everything necessary?

Posting content there might sound easy enough. However, you need more education on details about when you post content. Also, it’s not always about posting content and hoping everyone clicks your links.

Take a look at five benefits of social training to make these issues more clear for your team.