All my thoughts, tips, guides, and discussion in one single place!
If you’re designing a new website (or updating an existing one), the first thing to do is know why you’re designing it. Odds are you want your visitors to be inspired by your homepage so they’ll navigate to other key pages, download important content (especially if you’re using that content for lead generation), buy your products (if yours is an ecommerce site), gain a sense of trust in your business and start the process of moving from window shopper to loyal customer. But doing all those things means you need a smart design.