When people ask me what I do for a living, and I say “I have a digital marketing agency,” sometimes I get a blank stare. Maybe that’s because the term “digital marketing” is overly broad or because some consumers don’t fully understand what this field is. So maybe we need to talk about this idea of “digital marketing” a little more.

If you run a business, you probably already understand the value of Facebook as a way of attracting qualified prospects for your products or services. But not everyone has gotten on board the Facebook paid ads train. So, here are seven steps for using Facebook ads effectively to generate leads.

If you’re going to be successful in marketing your business on Facebook, then it’s critical to have a strong presence on your Facebook fan page. Your fan page will act as a hub for your business and will provide a convenient way for people to reach you, to ask questions, to learn more about your brand or just decide to follow  your updates.

Being able to market your business on a local basis has become easier in the age of Google helping businesses become easier found. Maybe you haven’t planned a strategy or already delved into using localized advertising tools like Google AdWords. If not, you may find it tougher to stay competitive when competition among local businesses is fiercer than ever. The fact is, it’s more than just Google helping with online local advertising and marketing.